| 000 | 00913nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250310154127.0 | ||
| 008 | 250310b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0077123301 | ||
| 020 | _a9780077123307 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 043 | _ae------ | ||
| 050 | 0 | 0 |
_aHF5415 _b.J5 2010 |
| 082 | 0 | 0 |
_a658.8 _220 _bJOB |
| 100 | 1 |
_aJobber, David _d1947- _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples and Practice of Marketing / _cDavid Jobber. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _c2010 |
||
| 300 |
_axxx,946 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index(p.922-p.946). | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
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