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Marketing Management Strategies. /

Ferrell, O.C

Marketing Management Strategies. / O.C Ferrell and Michael D. Hartline - 5th edition - South Western : Cengage Learning, 2011 - xxii,746p. : ill. ; 26cm

Includes Index (p.725-746)

ISBN: 9780538467445 0538467444

LCCN: 2009943533

LC Class. No.: HF5415.F383

Dewey Class. No.: 658.8 / FER

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