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Marketing Management Strategies. / (Record no. 1545)

MARC details
000 -LEADER
fixed length control field 00561nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250224b |||||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009943533
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538467445
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538467444
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.F383
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number FER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrell, O.C
Relator term author
245 ## - TITLE STATEMENT
Title Marketing Management Strategies. /
Statement of responsibility, etc. O.C Ferrell and Michael D. Hartline
250 ## - EDITION STATEMENT
Edition statement 5th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Western :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxii,746p. :
Other physical details ill. ;
Dimensions 26cm
500 ## - GENERAL NOTE
General note Includes Index (p.725-746)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Main Library - Kungu Main Library - Kungu General stacks 02/24/2025   658.8 FER 02/24/2025 1 02/24/2025 Books
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