Marketing Management Strategies. / (Record no. 1545)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250224b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009943533 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538467445 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538467444 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.F383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management Strategies. / |
| Statement of responsibility, etc. | O.C Ferrell and Michael D. Hartline |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | South Western : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,746p. : |
| Other physical details | ill. ; |
| Dimensions | 26cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index (p.725-746) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Main Library - Kungu | Main Library - Kungu | General stacks | 02/24/2025 | 658.8 FER | 02/24/2025 | 1 | 02/24/2025 | Books |