Marketing Management Strategies. / (Record no. 1545)
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000 -LEADER | |
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fixed length control field | 00561nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 250224b |||||||| |||| 00| 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2009943533 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780538467445 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0538467444 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.F383 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | FER |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ferrell, O.C |
Relator term | author |
245 ## - TITLE STATEMENT | |
Title | Marketing Management Strategies. / |
Statement of responsibility, etc. | O.C Ferrell and Michael D. Hartline |
250 ## - EDITION STATEMENT | |
Edition statement | 5th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | South Western : |
Name of publisher, distributor, etc. | Cengage Learning, |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii,746p. : |
Other physical details | ill. ; |
Dimensions | 26cm |
500 ## - GENERAL NOTE | |
General note | Includes Index (p.725-746) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Main Library - Kungu | Main Library - Kungu | General stacks | 02/24/2025 | 658.8 FER | 02/24/2025 | 1 | 02/24/2025 | Books |