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Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 11th edDescription: li, 745 p. : col. ill., col. maps ; 29 cmISBN: - 9780078028892 (acidfree paper)
- 0078028892 (acidfree paper)
- 658.8 23 KER
- HF5415 .M29474 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Main Library - Kungu General stacks | Non-fiction | 658.8 KER (Browse shelf(Opens below)) | 1 | Available |
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| 658.8 BRA Principles of Marketing / | 658.8 BRA Principles of Marketing / | 658.8 CHR Relationship Marketing : Creating Shareholder Value / | 658.8 KER Marketing / | 658.8 KOT Marketing Management / | 658.8 KOT Marketing Management : Analysis, Planning and Control. | 658.8 KOT Marketing Management / |
Includes bibliographical references and index.
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