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Principles and Practice of Marketing / David Jobber.
Material type:
TextPublication details: London ; New York : McGraw-Hill, 2010Description: xxx,946 p. : ill. (some col.) ; 25 cmISBN: - 0077123301
- 9780077123307
- 658.8 20 JOB
- HF5415 .J5 2010
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Main Library - Kungu General stacks | Non-fiction | 658.8 JOB (Browse shelf(Opens below)) | 1 | Available |
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| 658.8 GRA After Image : Mind-Altering Marketing. / | 658.8 HUN Controversy In Marketing Theory : For Reason, Realism, Truth, And Objectivity. / | 658.8 IVE Successful Salesmanship / | 658.8 JOB Principles and Practice of Marketing / | 658.8 KER Marketing / | 658.8 KOT Marketing Management / | 658.8 KOT Marketing Management : Analysis, Planning and Control. |
Includes bibliographical references and index(p.922-p.946).
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