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Brand Spirit : how cause related marketing builds brands / Hamish Pringle and Marjorie Thompson.
Material type:
TextPublication details: Chichester ; New York : Wiley, 2001.Edition: Paperback edDescription: xxiii, 281 p. : ill. ; 24 cmISBN: - 0471499447 (pbk.)
- 658.8 21 PRI
- HF5414 .P75 2001
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Main Library - Kungu General stacks | Non-fiction | 658.8 (Browse shelf(Opens below)) | 1 | Available |
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| 658.575 CRA New Products Management / | 658.577 TUS Readings in the Management of Innovation / | 658.723 KER The Relationship Advantage : Information Technologies, Sourcing, and Management / | 658.8 Brand Spirit : how cause related marketing builds brands / | 658.8 BAK The Marketing Book / | 658.8 BRA Principles of Marketing / | 658.8 BRA Principles of Marketing / |
Includes bibliographical references and index.
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