The Mental World of Brands : Mind, memory and brand success / Giep Franzen and Margot Bouwman ; with a foreword by Wendy Gordon.

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TextLanguage: English Original language: Dutch Publication details: Henley-on-Thames, Oxfordshire, U.K. : World Advertising Research Centre, 2001.Description: xix, 488 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library - Kungu General stacks	Non-fiction	658.827 FRA (Browse shelf(Opens below))	1	Available

Includes bibliographical references (p. [439]-458) and index.

Translated from the Dutch.

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