The Mental World of Brands : Mind, memory and brand success / Giep Franzen and Margot Bouwman ; with a foreword by Wendy Gordon.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1841160814 (pbk.)
- Mentale wereld van merken. English
- 658.8/27 21 FRA
- HD69.B7 F7313 2001
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Main Library - Kungu General stacks | Non-fiction | 658.827 FRA (Browse shelf(Opens below)) | 1 | Available |
Includes bibliographical references (p. [439]-458) and index.
Translated from the Dutch.
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